How Josey's Chuck Wagon Increased Online Impressions, Engagement, Leads, and Sales By 150+% In Only 12 Months
Josey’s partnership with Proximity enabled them to create and launch a comprehensive digital marketing campaign driving brand awareness, customer ‘ engagement, and advocacy.
A Comprehensive Digital Marketing Strategy For A Local Family Owned Restaurant
Josey’s Chuckwagon is a family-owned southern style restaurant based in Greer, SC. With an unwavering commitment to serve their community by creating an atmosphere where patrons feel the most welcome while enjoying a home cooked meal, the Wells’ goal was to invite more members of the community to experience the comfort of a freshly prepared Josey’s Chuck Wagon meal.
To achieve their goal, Josey’s Chuckwagon embraced a comprehensive digital marketing strategy focused on first building a strong foundation aligned with their buyer’s journey. With the understanding that it is much easier and less expensive to get existing customers to come back more often, they launched a retention marketing campaign. This allowed them to increase sales and create the budget required to later launch paid advertising campaigns focused on new customer acquisition.
To achieve their goal, Josey’s Chuckwagon embraced a comprehensive digital marketing strategy focused on first building a strong foundation aligned with their buyer’s journey. With the understanding that it is much easier and less expensive to get existing customers to come back more often, they launched a retention marketing campaign. This allowed them to increase sales and create the budget required to later launch paid advertising campaigns focused on new customer acquisition.
The Results
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